Rising Above the Competition An Online Marketing Roadmap to Increase Practice Growth and Profitability

Workshop Description


Your patients are living, working and playing online.  When a prospective patient seeks the Internet looking for a dentist, do they find you or your competition?  Today, it is not enough to just have a practice website.  It is not enough to just be on Facebook.  It is not enough to have a handful of online patient reviews.  To be competitive, you need a comprehensive online marketing strategy that helps ensure prospective patients find your practice, stay in your chairs and have the ability to easily and confidently refer their family and friends.

In this hands-on workshop:

  • Learn how to craft an Internet road map to ensure your success online.

  • Discover the five most effective components of a digital marketing strategy.

  • Identify your current search engine optimization and social media results and how to make improvements that drive results. 

  • Understand why 88% of consumers trust online reviews and how to increase their quantity and quality

Target Audiences: Assistant, Dentist, Front Office, Hygienist, Spouse, Team, Marketing Coordinator

Participants Should Bring: Laptop or tablet to connect to Wi-Fi

Audience Size: 25-300 depending on technical requirements being met

Time required:  3 hours

Technical Requirements

  • Most setups possible, but tables needed

  • Wi-Fi access for entire audience 

  • Podium

  • 1- Lavaliere

  • 1- Handheld Microphone

  • Podium Audio

  • Projector

  • Projection Screen