Rachel's Articles, Blogs, Interviews and Columns


"What Healthcare Professionals Don't Want in a Medical Device," Medtech Intelligence June 2019

"How to create a customer-centric marketing strategy to grow your medical device business in 4 steps," Becker's Hospital Review April 2018

"Create a Customer-Centric Marketing Strategy to Grow Your Medical Device Business," Medical Device and Diagnostics Industry Publication March 2018

"Why customer-centric marketing isn’t enough for medtech," Medical Design and Outsourcing January 2018

"E-Book: Differentiating to Win in Medical Device Marketing," Vennli October 2017

"Open Bites, New Books, The Daily Show," Benco's Incisal Edge (page 22) September 2017

"Running with the Bulls," Dental Entrepreneur Women Magazine (page 42) September 2017

"Midyear report: The top dental industry trends of 2017...," August 2017

"The Hottest Nightclubs of Dentistry," Dawson Academy Blog June 2017

"Interview with Rachel Mele, author of '365 Days of Social Posts for Dentistry," Dentistry IQ, June 2017

"Podcast Interview with Howard Farran, Dentistry Uncensored," May 2017

"Podcast Interview with Gary Takacs of The Thriving Dentist Show," May 2017

"The Ultimate Don't Do This Guide to Maternity Leave for Women in Dentistry," Dental Entrepreneur Women Blog January 2017

"10 Election Day Social Media Posts for Dental Practices," Published in Dentistry IQ, November 2016

"10 Halloween Social Media Posts for Dental Practices," Published in Dentistry IQ, October 2016

"No Hang Ups, Closed Doors or Cold Shoulders Here: How to Build Rapport with Dentists and Drives Sales," Published in Dentistry IQ, June 2016

"6 Tips to Improve Facebook Engagement with Dentists: Study of over 600 Dental Companies' Facebook Strategies," Published in Dentistry IQ, April 2016

"What Women Want: Inside the Minds of Your Customer," Published in Apex360, January-February 2016 

"From Brand Awareness to Lead Generation: Have the Right Message In the Right Place at the Right Time," Published in Apex360, November-December 2015

"Growth, No Matter What: A Message for Any Industry," Published in Vennli Blog, November 2015

"Corporate Profile: Vennli." Published in Apex360, September-October 2015

"How to Win the Choice of Dentists with Competitive Intelligence," Published in Vennli Blog, September 2015

"Customer Surveys Aren't All Bad.  Work Backwards to Reach Your Goal." Published in Vennli Blog, July 2015

"Inside the Mind of Your Customer: How to Grow Your Dental Business Using Customer Insights," Published by Vennli, July 2015 

"Using the Magic of the Venn to Understand Dentist Decision-Making," Published in Dentistry IQ, June 2015

"Pick us, Dr. Dentist, pick us! Understanding how dentists make purchasing decisions," Published in Dentistry IQ, June 2015

"10 Tips for More Facebook Likes," Published in dentaltown in June 2012

"52 Weeks of Facebook Dental Related Posts," Published in dentaltown in February 2012